A WELL DESIGNED DOCUMENT

Following on from a previous post, I have re-designed the poetry poster applying Diana Reep's principles of design.

Completely restructuring the layout of this poster, I ensured that the written text and its presentation work together to provide readers with information they need in a clear and logical order. I chose the image of a girl thinking because I thought it worked well with the concept of poetry, as it requires substantial thought. The fact that the image is black and white, I believe allows the information on the page that is important to stand out. It also enhances a relaxed feeling, something that poetry is.

The colour scheme I used are all in sync with each other. They all flow together with the image, which doesnt cause any clashing to occur, unlike the previous document where the eye didn't know where to look first.

Reep suggest that colour should be used to help a reader move through specific information. Therefore, the orange used, gives the page a pop of colour, and highlights the information they reader wants to find out. This colour change helps them know exactly where to go to find it. The orange isn't too bold and in your face, but also stands out, and doesnt make this document seem so blan.

Personally, the documents that catch my eye are the simpe ones, with great images and as little writing as possible. This is what I tried to create with this document.

On the first document the font used was an alarming issue. It was hard to read and not appropriate for the certain role is was taking. I have changed the font of the title 'Calling All Poets' from a cursive to a bolder, clearer font. The other text of the page is also clearer to read, and bold so it stands out against the white background. I capitalised and changed the colour of the headings to allow them to be clear and also stand out.

Overall, I believe when comparing the previous document, to this, Diana Reeps principles really do help in creating a well produced document that gives away the effect it deserves.

Reference: Reep, D. 2006. 'Technical Writing: Document Design', 6th Edition, Chapter 6, pp; 133-172,  New York: Pearson/Longman