To those who read this document gain an instant headache. Not only from the incorrectly used bright colours, bad choice of unreadable fonts and a blurred, unfocussed image, but also from its layout in general. A readers eye doesnt know where to look first, is it the image, the title or the information in the red?
When applying Diana Reep's principles of design, this document has got it all wrong. Document design clearly refers to the physical appearance of a document. It needs to be ensured that the written text and its presentation work together to provide readers with the information they need in a clear logical order. Readers dont only just read the written text on a page, but they read the visual presentation too.
The choice of colour in this document is too clashing and direct for the specific message the poster is aiming to get across. It incorporates strong, superior colours, to counteract a faded soft image. When deciding on these two elements, (colour and image) one must keep in mind the actual topic of which they are designing for. In this instance, the topic is poetry, a classical, often relaxing and traditional topic has been taken all wrong with the use of wrong fonts, colours and graphics. Not only is the colour choice wrong, but it is also hard to read the blue against the black. These two colours together do not call for much contrast, as they are similar in boldness. I would probably suggest to put a lighter colour of text on top of the blue to help it stand out.
Reep suggest when using colour in a document ensure that it is appealng to readers. It assists a reader to move through a document and find specific kinds of information. However there are certain shades of colour which are preferred to be used for different documents. The choice of colours must reinforce the message in which the document is trying to put across, and is specific to your intended audience. According to Reep, use pale or muted colours to create a conservtive stable imagem and bright colours to attract a younger audience. While this document has incorporated the use of bright colours, in my next post i have re-created a document that enhances this affect more appropriately.
The use of font is also an issue here. While the cursive enhances the classical feel of the image used, it is hard to read, and probably isnt the best choice to use it as your main title. This is the first thing your audience is going to read, therefore a clearer, more bolder heading is required.
To see a re-designed version of this document, applying Diana Reep's principles click here.
Reference: Reep, D. 2006. 'Technical Writing: Document Design', 6th Edition, Chapter 6, pp; 133-172, New York: Pearson/Longman
When applying Diana Reep's principles of design, this document has got it all wrong. Document design clearly refers to the physical appearance of a document. It needs to be ensured that the written text and its presentation work together to provide readers with the information they need in a clear logical order. Readers dont only just read the written text on a page, but they read the visual presentation too.
The choice of colour in this document is too clashing and direct for the specific message the poster is aiming to get across. It incorporates strong, superior colours, to counteract a faded soft image. When deciding on these two elements, (colour and image) one must keep in mind the actual topic of which they are designing for. In this instance, the topic is poetry, a classical, often relaxing and traditional topic has been taken all wrong with the use of wrong fonts, colours and graphics. Not only is the colour choice wrong, but it is also hard to read the blue against the black. These two colours together do not call for much contrast, as they are similar in boldness. I would probably suggest to put a lighter colour of text on top of the blue to help it stand out.
Reep suggest when using colour in a document ensure that it is appealng to readers. It assists a reader to move through a document and find specific kinds of information. However there are certain shades of colour which are preferred to be used for different documents. The choice of colours must reinforce the message in which the document is trying to put across, and is specific to your intended audience. According to Reep, use pale or muted colours to create a conservtive stable imagem and bright colours to attract a younger audience. While this document has incorporated the use of bright colours, in my next post i have re-created a document that enhances this affect more appropriately.
The use of font is also an issue here. While the cursive enhances the classical feel of the image used, it is hard to read, and probably isnt the best choice to use it as your main title. This is the first thing your audience is going to read, therefore a clearer, more bolder heading is required.
To see a re-designed version of this document, applying Diana Reep's principles click here.
Reference: Reep, D. 2006. 'Technical Writing: Document Design', 6th Edition, Chapter 6, pp; 133-172, New York: Pearson/Longman
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