Australia's two leading department stores Myer and David Jones have reported their full-year profits have declined by 13 per cent and 40 per cent respectively.
University of Melbourne social sciences lecturer Dr Lauren Rosewarne told Adelaide Now that shops are suffering because shoppers are buying from online sites that are cheaper. There is no incentive to get up and go shopping anymore, when the deals are better on the net.
Department stores used to know their cliental, they knew what they wanted and exactly how to give it to them. However there has been an intense slide over the past few years, and improvements need to be made before Adelaide loses it's shoppers for good.
My Opinion: I remember the childhood years, walking through Rundle Mall holding my mum's hand, enthralled by the amazing lights, green and red tinsel, christmas carols bellowing from the speakers plotted around the mall, and the huge blow up Santa Clause figurine on top of Harris Scarfe.
Walking into David Jones was always my most treasured and enchanting experience. It was a place where the Christmas spirit was forever alive. The fourth floor became a world of magic, and queues of eager children like myself, waited patiently in a line to get into the hypnotising Magic Cave.
Today, we are lucky to see a tiny Christmas tree on a counter, and too bad if you need service, because the number of staff are as scarce as the Christmas decorations.
With all the hustle and bustle that Christmas brings to Adelaide's city centre, and with how easy and accessible online shopping has become, one would think that Adelaide would try and create the most captivating shopping experience they can for their shoppers during the holiday season.
Well it turns out this year, struggling department stores have finally come to their senses and are right back to the online phenomenon.
As an online shopper myself, I really do believe if Adelaide's departments stores don't ship up anytime soon, they are going to loose my services. I am really surprised it has taken this long, and such a dramatic fall in profits for the departments stores to realise they need to make some drastic changes to fix things.
Today, we are lucky to see a tiny Christmas tree on a counter, and too bad if you need service, because the number of staff are as scarce as the Christmas decorations.
With all the hustle and bustle that Christmas brings to Adelaide's city centre, and with how easy and accessible online shopping has become, one would think that Adelaide would try and create the most captivating shopping experience they can for their shoppers during the holiday season.
Well it turns out this year, struggling department stores have finally come to their senses and are right back to the online phenomenon.
As an online shopper myself, I really do believe if Adelaide's departments stores don't ship up anytime soon, they are going to loose my services. I am really surprised it has taken this long, and such a dramatic fall in profits for the departments stores to realise they need to make some drastic changes to fix things.
It seems that this is the year Myer and David Jones are banking on reinventing themselves, and are looking at successful foreign stores for inspiration.
Harris Scarfe is dure to open a new city store by mid-March as part of the $385m Rundle Place redevelopment, and a $20 million makeover is planned to go ahead for Myer Adelaide City.
Lets hope at long last it's a very merry Christmas in Adelaide this year.
It seems that this is the year Myer and David Jones are banking on reinventing themselves, and are looking at successful foreign stores for inspiration.
Harris Scarfe is dure to open a new city store by mid-March as part of the $385m Rundle Place redevelopment, and a $20 million makeover is planned to go ahead for Myer Adelaide City.
Lets hope at long last it's a very merry Christmas in Adelaide this year.
Harris Scarfe is dure to open a new city store by mid-March as part of the $385m Rundle Place redevelopment, and a $20 million makeover is planned to go ahead for Myer Adelaide City.
Lets hope at long last it's a very merry Christmas in Adelaide this year.
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